15 Things You Must Know Before Visiting Seoul for the First Time

What to Know Before Visiting Seoul: Essential Tips for First-Time Travelers

Stella's Meta Description: Planning your first trip to Seoul? Discover everything you need to know before visiting Korea’s dynamic capital—from transportation, culture, and etiquette to local food, neighborhoods, and safety tips. A complete Seoul travel guide for first-time visitors.

Introduction: Why Seoul Should Be on Your Travel Bucket List

Seoul isn’t just a city—it’s a living, breathing fusion of tradition and innovation. From centuries-old palaces nestled among glass skyscrapers to neon-lit shopping districts and cozy hanok cafés, the South Korean capital effortlessly blends the old and new. For first-time visitors, however, navigating Seoul can be overwhelming. The fast-paced lifestyle, complex subway system, and rich local customs may take some getting used to.

This comprehensive guide covers everything you need to know before visiting Seoul, ensuring you make the most of your stay in one of Asia’s most vibrant cities.

Understanding Seoul’s Layout

Seoul is a sprawling metropolis divided by the Han River into two main areas: Gangbuk (north of the river) and Gangnam (south of the river).

Gangbuk is home to historical and cultural landmarks such as Gyeongbokgung Palace, Bukchon Hanok Village, and Insadong, where you can experience traditional Korean charm.

Gangnam, on the other hand, showcases modern Seoul: luxury boutiques, high-rise apartments, and cutting-edge beauty clinics dominate the landscape.

Familiarizing yourself with these areas helps you plan your itinerary more efficiently. For instance, many first-time visitors choose to stay in Myeongdong, Hongdae, or Itaewon—each offering a unique atmosphere.

When Is the Best Time to Visit Seoul?

Seoul experiences four distinct seasons, and your experience will vary dramatically depending on when you go.

• Spring (April–June): Cherry blossoms, mild weather, and colorful festivals make this the most picturesque time to visit.
• Summer (July–August): Hot and humid, but perfect for experiencing lively night markets and seasonal desserts like bingsu (shaved ice).
• Autumn (September–November): Clear skies, crisp air, and vibrant foliage—arguably the best time for sightseeing.
• Winter (December–February): Cold and dry, ideal for visiting indoor attractions, hot spas, and skiing in nearby resorts.

If you want comfortable weather and smaller crowds, late spring or early autumn are ideal.

Visa and Entry Requirements

Most travelers can enter South Korea visa-free for short stays (30–90 days), depending on nationality. However, as of recent years, visitors from certain countries need to apply for a K-ETA (Korea Electronic Travel Authorization) online before arrival.

• Apply at the official K-ETA website at least 72 hours before your flight.
• Have your passport, email address, and credit card ready.
• The approval usually comes within hours and is valid for two years.
• Always check the latest entry rules before traveling, as policies may change.

Navigating Seoul: Transportation Tips

Seoul’s transportation system is fast, efficient, and affordable. Here’s how to get around like a local:

Subway
The Seoul Metro is the backbone of the city’s public transport system. It’s clean, safe, and signs are written in both Korean and English.

• Buy a T-money card at convenience stores or subway kiosks for easy tap-on/tap-off access.
• Download apps like KakaoMetro or Naver Map to navigate stations.

Buses

Buses are color-coded:

• Blue: Long-distance routes
• Green: Short routes connecting subway lines
• Red: Express buses to the suburbs
• Yellow: Circular city routes

Taxis & Ride Apps
Taxis are relatively cheap compared to other major cities, but language can be a barrier. Download Kakao T, a local ride-hailing app with English support.

Walking
Seoul is incredibly pedestrian-friendly, with well-marked crosswalks and safe streets even late at night.

Currency and Payments

The local currency is the Korean won (₩). While credit cards are widely accepted—even for small purchases—having some cash is useful for traditional markets and street food stalls.

Tip

• Use Naver Pay or Kakao Pay if you have a local bank account or SIM card.
• For tourists, T-money cards can also be used in some convenience stores and taxis.
• ATMs are available everywhere, but look for ones labeled “Global ATM” for foreign cards.

Language and Communication

While English is taught in schools, not everyone is fluent. However, you can easily get by with a few Korean phrases and translation apps.

Useful expressions:

• Hello: Annyeonghaseyo (안녕하세요)
• Thank you: Gamsahamnida (감사합니다)
• Excuse me: Joesonghamnida (죄송합니다)
• Where is the bathroom?: Hwajangsil eodi-eyo? (화장실 어디예요?)

Pro Tip
Download Papago, a translation app developed in Korea—it handles Korean-English translations more accurately than Google Translate.

Korean Etiquette and Cultural Norms

Respect for others and social harmony are deeply rooted in Korean culture. Here are key etiquette tips to avoid cultural missteps:

• Remove shoes when entering someone’s home or certain traditional restaurants.
• Two hands are used when giving or receiving items like money or business cards.
• Avoid loud conversations on public transport—it’s seen as inconsiderate.
• Elder respect is important: offer seats to older passengers and avoid interrupting them.
• Tipping is not common in Korea—service charges are included in prices.

Understanding these basics will go a long way in showing cultural respect.

Where to Stay in Seoul

Seoul offers diverse accommodation options for every budget:

• Luxury: Signiel Seoul (Lotte World Tower), Four Seasons Seoul, and Josun Palace in Gangnam.
• Mid-range: L7 Myeongdong, Ryse Hongdae, or Shilla Stay Gwanghwamun.
• Budget: Many guesthouses and capsule hotels in Hongdae or Itaewon cater to backpackers.

Tip: Staying near a subway station is more important than the district itself. You’ll save time and money moving between attractions.

What to Eat in Seoul

No trip to Seoul is complete without indulging in its food scene. From Michelin-starred restaurants to street-side tteokbokki, Seoul is a paradise for foodies.

Must-try dishes include:

• Bibimbap (비빔밥): Mixed rice bowl with vegetables and gochujang.
• Samgyeopsal (삼겹살): Grilled pork belly with lettuce wraps.
• Tteokbokki (떡볶이): Spicy rice cakes—Korean comfort food.
• Kimchi jjigae (김치찌개): Spicy kimchi stew perfect for cold weather.
• Korean fried chicken (치킨): Often paired with beer (“chimaek”).

Visit local markets like Gwangjang Market, Namdaemun, or Tongin Market for authentic flavors.

Connectivity: SIM Cards and Wi-Fi

South Korea is one of the most connected countries in the world. You’ll rarely find a spot without Wi-Fi.

Options for tourists:

• eSIM or SIM card from providers like KT, SK Telecom, or LG U+.
• Portable Wi-Fi routers available for rent at Incheon Airport.

Tip: Free Wi-Fi is available in subways, cafés, and even public parks, but for reliability, having your own data plan is recommended.

Safety in Seoul

Seoul is one of the safest major cities in the world. Violent crime is extremely rare, and you can walk around comfortably at night.

Still, keep these in mind:

• Be cautious in crowded areas like Myeongdong or Hongdae—pickpocketing can happen.
• Emergency number for police: 112
• Medical emergencies: 119

For minor health issues, pharmacies (약국) are everywhere, and pharmacists often understand basic English.

Shopping in Seoul

Whether you’re after skincare, street fashion, or traditional crafts, Seoul is a shopper’s paradise.

Top areas:

• Myeongdong: Beauty brands like Innisfree, Etude, and Olive Young.
• Dongdaemun: Wholesale fashion and late-night shopping.
• Garosugil: Trendy fashion boutiques and cafés.
• Hongdae: Youthful, artsy street style.

Tax Refunds:
Tourists can claim tax refunds on purchases over ₩30,000 at participating stores. Bring your passport and look for “Tax-Free” signs.

Nightlife in Seoul

Seoul truly comes alive after dark. From elegant cocktail bars in Cheongdam to underground clubs in Itaewon, there’s something for everyone.

• Itaewon: International crowd and rooftop bars.
• Hongdae: Indie music and student-friendly bars.
• Gangnam: Chic lounges and VIP clubs.

If you prefer a quieter night, try a Korean jjimjilbang (sauna) like Dragon Hill Spa or enjoy a midnight stroll along the Cheonggyecheon Stream.

Apps You Should Download

Before visiting Seoul, download these essential apps:

• Naver Map / Kakao Map: More accurate than Google Maps.
• Papago: Translation app.
• Kakao T: For calling taxis.
• Subway Korea or KakaoMetro: Subway navigation.
• Coupang Eats / Shuttle Delivery: For food delivery.

Final Travel Tips Before Visiting Seoul

Stay hydrated—Korean food can be spicy!

• Bring layers—indoor heating and cooling can be extreme.
• Carry tissues—many public restrooms lack paper.
• Learn basic Hangul (Korean alphabet)—even reading a few words helps.
• Respect local customs—it shows appreciation for the culture.

Conclusion: Embrace Seoul’s Energy

Seoul is a city of contrasts—where K-pop billboards light up ancient streets, and street vendors stand beside futuristic malls. Visiting Seoul isn’t just about sightseeing; it’s about experiencing the rhythm of modern Korea, a place that never stops reinventing itself.

Whether you’re exploring palaces, sipping coffee in a hanok, or shopping for skincare at midnight, Seoul will captivate you with its dynamic charm and unmatched hospitality.

Prepare ahead, embrace the unexpected, and let Seoul’s energy inspire you—because once you visit, you’ll understand why so many travelers fall in love with this city.